Williams Valley Pharmacy
Williams Valley Pharmacy converted
their previous loyalty club members to the in February 2007 after moving away from one of the major retail brands.
"From my perspective a loyalty program gives my customers a reason to shop at my pharmacy, which helps to counteract the usual emphasis on price. The thing that most interested me when I first saw
LifeClub at a trade fair was that customers could immediately see their points and dollar updates on the card, giving them a
constant reminder of their reward,"
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"When it came time to implement the program in store it was straight forward
and we simply transferred the points from the brand loyalty club to the LifeClub rewards program for each customer."
"While the reward program is my first priority, the associated direct mail activity that LifeClub also offers means my marketing is convenient, cost effective
and uses less human resources."
Dick, Owner
LifeClub has almost a 100 pharmacies and over 150,000 members across Australia. |
